Services

Services

Build content marketing flywheels that are predictable, scalable, and ready for the future.

Building performant inhouse content operations

We’re not an agency; we’re your inhouse advisor. Our full service content management and strategy services come from years of senior management and executive team experience.

Creating great content is only half the battle—you need a clear strategy to see real growth. I’m committed to your success long term, and will also act as a strong internal partner that can filter out the noise and keep you focused on your goal: strategic, sustainable, compounding, growth.

What’s Included

Results you can expect in 12 months

An optimized website, chock full of expert content, efficient operations, and a long-term plan for a strong digital footprint.

Deliverables include:

  • Keyword research and topic selection to get key missing pages online and start building thought leadership.

  • A comprehensive audit of your website's SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) will be conducted. You’ll receive a detailed URL map outlining the structure of your site, along with personalized recommendations for each page to improve search visibility and conversion rates.

  • 100+ pages on your website will be optimized to align with SEO best practices and user experience enhancements. This includes refining content, improving load times, optimizing images, and ensuring all metadata and on-page elements are set up to boost rankings and engagement.

  • We’ll create and publish at least 10 high-impact pages or articles that target your core audience and align with your SEO strategy. These pages will be optimized for relevant keywords, structured to increase organic traffic, and designed to engage visitors.

  • I'll take the fresh Brand Book we create or update together, and translate that into AI prompts that align generative content outputs to the voice, tone, and SEO structure to perform.

  • You’ll receive a detailed keyword list covering at least 200 topics, providing a comprehensive roadmap for future content creation. This list will be designed to help you target long-tail keywords and niche audiences, ensuring continued growth in organic search traffic.

  • We'll set up and review Google Search Console, Analytics, Tag Manager, Google My Business, and Products.

  • Key third-party profiles (such as Google My Business, social media accounts, or relevant industry directories) will be optimized to ensure consistency across platforms and boost visibility. This will help strengthen your online presence and improve your credibility.

  • We’ll secure at least 3-5 high-quality backlinks from reputable sources within your industry. These backlinks will help enhance your domain authority and improve your website’s search engine rankings.

  • You’ll receive a PR hit list with 500+ targeted outlets, blogs, and websites where you can pitch your content for coverage and backlink opportunities. This gives you a clear action plan for ongoing outreach to build relationships and boost your SEO.

  • To ensure long-term success, you’ll receive detailed checklists and Standard Operating Procedures (SOPs) for every step of the process. These documents will allow your team to replicate the strategies and continue building organic growth, even after my involvement ends.

  • I’ll assist you in identifying, screening, and training a long-term content creator for your team. This ensures you have the right person in place to keep up the momentum and maintain content quality over time.

  • Get a Brand Book with refined messaging, customer feedback distillation, editorial style, AI prompts, company history and positioning, and approved phrases and suggested headlines.

Pricing

Your Investment

How valuable is a trusted marketing partner who can help you strategize and execute without hand holding?

When we work together, we increase velocity and quality at the same time, ultimately saving you money over the long term with efficient operations that support commercial goals.

Organic Strategy

Starting at $5,000/month

Content Plan Management

Starting at $5,000/month

Get Both Strategy & Content Management

$7,500/month

Let’s discuss your needs to create a package that works for you:

  • "For years, I've had a bigger vision for my website. Adrienne took that vision and made it a reality in months. Yes, months. Not only did she 10x my organic traffic, she dramatically reduced the time it takes my pages to load and was thoughtful about conversation points at every turn. Adrienne is a doer who isn't satisfied with the status quo, but instead will obsess over the details. In the growth space, this matters SO much. If you're considering working with Adrienne, I full-heartedly recommend you do. "

    – Jill Felska, Owner of Want to Work There