Case Study: SEO and Marketing for Course Creators
True North Visionaries
Lois Weinblatt, owner of True North, hired Adrienne in November 2022.
Before I started working with Adrienne I felt like I was always chasing the “passive income” dream that’s marketed so widely to coaches and consultants. I spent thousands upon thousands of dollars (plus SO much time and energy) on programs and freelancers that promised they would help me get tons of new email subscribers, grow my audience by leaps and bounds and have a huge launch for my online course.
The marketing promise treadmill had me.
I learned things along the way but always felt like I was doing something wrong, and that if I just found *the* funnel builder, *the* copywriter or *the* social media manager, I would finally catch what I was chasing. That translated into major shiny object syndrome when it came to all the marketing sales pitches that were coming at me from every angle.
I was distracted. Distracted from the channels that have *actually* helped me build my business from the start.
Enter Adrienne.
Incredible Adrienne :) While all the many people I’d hired in the past pitched me on how they would really get to understand me and my business, Adrienne is the first and only person (maybe we say professional?) who has actually delivered on that, and far surpassed it.
*Finally* I had someone I could actually collaborate with, and who wouldn’t just execute what I wanted (which was a relief because I was so all over the place with marketing ideas I wasn’t even sure what I wanted) or take a cookie-cutter approach to my situation; but who brought a refreshingly seasoned and strategic approach to every single thing we did together.
At the end of our first call we had a roadmap that really made sense to me, and she helped me understand so many fundamentals about experimenting, testing and iterating. She also helped me realize that I wasn't doing anything 'wrong', we just needed to cut out the noise and the hype, and look at what was actually going on in my business.
I was *blown away* by how much and how quickly Adrienne delivered. At the 90-day mark, we had gone live with more than I had in the 9+ years since I started my business.
…Articles+website+SEO+videos->repurposing videos->Youtube strategy and execution+strategic direction->Mighty Networks launch+course launch+sales page+hook development->LinkedIn strategy and outreach->press kit+ ambassador kit+MORE.
All that would normally take a team 12 months or more.
She single-handedly increased my organic traffic by 4x, and had me ranking for top target keywords. But most importantly, she gave me something that had eluded me for so many years… She gave me the confidence to filter out the distractions, say “no” to the pitches from other marketers that seemed too good to be true (and were); and get back to putting my time, energy, effort, and resources into the channels that feel most aligned for me. Plus, the data to back up their efficacy.
Adrienne is transparent and extremely effective, all while being so much fun to work with. I can’t recommend her enough to others who are sick and tired of the marketing promise treadmill and ready to work with a true partner to grow their business.