Paylode

Paylode hired Adrienne in September 2023.

Paylode is a powerful customer perks program enabling companies to integrate rewards into all parts of the customer journey. Top customers include major brands in insurance, e-commerce, membership communities, residential real estate, utilities, and more.

As the 1st Head of Marketing, I focused on setting up all marketing operations, principles, and systems for paid and nonpaid (organic) marketing.

1. Narrow down target keywords and organic competitors. Make a ton of content.

2. Test paid with dedicated landers to find “soft spots” and also where not to go.

3. Improve conversion at every single point of the process by streamlining steps, rewriting emails, testing CTAs, and CRO work.

4. EEAT work by targeting backlinks, creating thought leadership,

To grow our digital footprint and generate brand awareness and interest, we published a lot of content. I worked with experts to showcase their perspectives on relevant topics across multiple channels, including web, email, youtube, and linkedin.

We tested over 20 paid campaign types and over 1200 keywords to get closer to product-market-fit… what resonates with which audience and why?

We talked to over 100 customers to get their perspective on what customers want and need. I worked with a wonderful bunch of entrepreneurs who I was able to help get on some valuable podcasts and shows.

Plus, I really enjoyed the product marketing work of digging into strategies that helped shape core product offerings.

As Paylode grows upon on their sales-forward foundation, I move on with another layer of expertise in how sales, marketing, and product can work together to create PMF momentum.